On Advertising & Marketing
This week I was contacted through the blog email by two different SEO marketers. One I said “Not interested. Waste of money for the size of my blog. Don’t email me anymore.” I’ve known for a while that SEO optimization is a skill I’ll have to learn. I don’t want to pay for anything I can learn for free. If there is one aspect of the internet I absolutely hate, its ads or obnoxious popups on websites. So much so, I’ve used multiple ad blockers and extensions to avoid as much advertising as possible. Currently I use: Adblock, Ghostery, Popup blocker ultimate, and Ublock Origin as Addons in Firefox. On my desktop PC I filter out more ads with Spybot.
On top of this, I only watch tv shows or movies through services that don’t have ads. The only time I see traditional ads is when I watch Seahawks games. In that case, I mute the game and browse the on my phone until the game returns. Or on Youtube for unskippable ads, I change tabs, or laser focus on the countdown clock until I can watch the video.
What is SEO?:
“Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.” Source
Small blog problems…
On one hand, this blog is tiny and not worth spending money on. On the other, for it to grow I had to play the game and learn this stuff. I enjoy the creative aspect of blogging, not the business aspect. Whenever I read how to do this stuff, my eyes glaze over, or I stop reading about it. I don’t enjoy social media advertising, and I only am consistent posting on the blog facebook page. I already have an addict relationship with Reddit, a social media platform. So I’m wary of spending any more time online. I worried that I will become addicted to other social media websites.
Nothing kills my interest faster in blogging when I go and read how to grow your blog posts, and met with SEO or social media adverting. It feels like a waste of time to invest years of effort and work into blogging for essentially a small business. I don’t want to start a business of any kind. Because that is a gamble. As the saying goes…. More money more problems. I don’t want to ruin my writing hobby by doing it for work.
Modern life is advertising
Along with this, I don’t enjoy the marketing aspect of work or dating. the thing I struggle with most in seeking work is writing cover letters. Not because I don’t know how to do it, but because its dishonest. Writing cover letters for entry level work feels so forced and phony. No I am not passionate about your company or workplace. I don’t know anything about how it actually operates on a daily basis or the work culture. I have to make a decision based on biased information that the company presents. I don’t want to network, I don’t have a linkedin nor do I want one. My ideal job is one that I forget exists when I leave the workplace.
So I and everyone else put up with browsing job ads, sell yourself through your cover letter, and sell yourself in the interview. Every interview is essentially a blind date.
Dating is advertising
Though I am dating someone now, I hate dating. My entire life I wanted to skip this step to the relationship part. I never actually wanted to do the process of dating. I don’t enjoy meeting new people. I’m an introvert, and I don’t need many friends. Dating is advertising. Once you get into a relationship it’s work. At it’s most basic form, you choose your partner every day. You choose to continue communication and resolve issues that come up. You choose to do stuff together to maintain the relationship. It’s supposed to be a bonus to two independent individuals who take care of themselves. In the best situation, this isn’t hard to do because both people understand each other and communicate on the same level. In bad relationships this doesn’t happen because of incompatibility, one party isn’t willing to grow, or its an abusive relationship.
I like being by myself and enjoy solitude. I’m very independent.
More on my thoughts about searching for entry level work here. (Irony in action… By pimping my own work.)